Use cases

When to use

• The landing page template should only be used for the top-level page under each main navigation section on the site to help users navigate to the various sub-sections within the navigation vertical. Examples: Data & Research overview, Policy & Compliance overview.
• This template may be used for campaign pages that need a sidebar.

When other options are better

• When a new page is needed within a navigation section, rather than at the top-level, consider using a Sublanding page.
• When page content includes paragraph copy or more detailed definitions or explanations, consider using a Learn page.

Guidelines

Content guidelines

• Generally, content components should work together to provide an overview of the information organized below this page or about the campaign. Give users clear next steps and calls to actions so they can quickly decide what content is relevant to them and where they should go next.
• This page should be written and organized in a way that aids the user in skimming and quickly navigating to lower-level pages.
• Page titles are sentence case and use the word “and” instead of “&”. (Note that navigation labels follow a different style.)
• Email signup component should only be used on campaign landing pages. This component is not used on Landing pages.

Area 1: Introduction

• Choose between a hero or text introduction for this area.

Area 2: Main content

• Must contain at least one pattern.
• Recommended hierarchy of patterns: image & text components, well, text components.
• Wells should not be used at the top of this area if the introduction area contains a hero.

Area 3: Sidebar

• Must contain at least one component.
• If using both static and dynamic content, preference for dynamic content to appear above static content.

Behavior

Below the 901 pixel breakpoint, the entire sidebar stacks below the main content area, appearing near the bottom of the page for mobile and tablet users.

Above 900 px	Below 901 px